Jennifer Grove

Jennifer Grove is a respected innovator who has been celebrated throughout her career for her ability to deliver memorable customer experiences while championing social responsibility and environmental social governance initiatives.

Recognized by prestigious publications, including The New York Times, Vogue, and Bloomberg, Jennifer’s work in marketing and sustainability has garnered attention for its innovation and impact. Jennifer has launched public relations campaigns, secured speaking engagements, and hosted podcasts. Click on a media outlet below to explore how they highlighted her accolades.

PR + Communications

Whether it’s promoting a product or a person, Jennifer is a seasoned storyteller who drives meaningful and measurable impact through her relationships with major publications. With feature interviews and placements in over 400 international media outlets, she has advised startups and companies on how to optimize their resources to generate the most effective publicity that drives results. Her skills don’t stop at external communications as she has helped clients navigate internal company challenges with corporate communication strategies to keep employees engaged, informed, and united.

Omni-Channel Marketing

Having sold multiple businesses and advised numerous startups, Jennifer continues to advise individuals and companies alike. Jennifer's marketing expertise lies in strategic planning, audience engagement, and optimizing analytics across platforms. She adds value through her years of experience but also understands the importance of continuous learning in a quickly changing landscape. This inspired Jennifer to enroll in Columbia University’s Digital Marketing Program which she completed in 2023.

Product Merchandising

Jennifer's expertise in product merchandising spans over 25 years in retail and events, where she has mastered the art of creating lasting brand impressions and memorable shopping experiences. Whether in person or online, Jennifer converts browsers into repeat buyers through her compelling storefronts, exciting window displays, private label product lines, editorial content calendars, and targeted customer acquisition strategies.

From launching retail concepts to optimizing event logistics to analyzing marketing campaigns Jennifer has consistently demonstrated adaptability and innovation Today, she leverages her expertise to assist companies in navigating future-focused marketing strategies. Learn more about some of her experiences below.

Featured

Capitalizing on an Untapped Market

Jennifer's entrepreneurial journey began when she identified a need and worked to fill it. When she relocated to Telluride, Colorado, there was nowhere to shop for high-end brands. This would lead to the establishment of Two Skirts, the first premium women's clothing and accessories boutique in the area.

Connecting Buyers and Sellers

Driven by her passion for connecting people with products, Jennifer launched Maiden America, an online fashion marketplace that showcased American-designed apparel and accessories. Starting one of the first e-commerce marketplaces in the early 2000s, Jennifer cultivated a loyal global client base, earning recognition in publications like Lucky magazine which led to record sales for her roster of emerging brands. .

Empowering Tomorrow's Retail Innovators

As the youngest adjunct professor at the Fashion Institute of Technology (FIT), Jennifer brought her knowledge of product merchandising and engaging marketing campaigns to the classroom with FIT’s first "Merchandising for E-Commerce'' course. Throughout the course, she shared the insights she’d garnered from articulating the stories of over 60 emerging American designers.

Identifying Opportunities for Impact

Jennifer introduced sustainability-meets-social impact initiatives to brands like Tiffany & Co, Zimmerman, David Yurman, Adidas, and Chanel; to globally recognized corporations including Ketel One, Goldman Sachs, Bristol Myers Squibb, and Hilton; and to high-profile events like Gwyneth Paltrow’s wedding, the Duchess of Sussex’s baby shower, Coachella, the Kentucky Derby, and the NFL Super Bowl.

Partnering with Innovators

After her company was acquired, Jennifer had a desire to support other founders and her commitment to innovation and her proven track record caught the attention of Cosmic Wire, leading to her appointment as Chief Marketing Officer. Jennifer thrives in her role at this next-gen internet company, which specializes in consumer-facing Web3 and B2B fintech blockchain solutions.

"What sets Jennifer apart is not only her impressive skill but also her resiliency and attention to detail. In the face of challenges, she remains unwavering, consistently delivering results and pushing the boundaries of innovation. Jennifer's leadership style is characterized by a keen understanding of team dynamics, fostering a collaborative environment where each team member thrives.”

Tina Hedges
Founder of LOLI Beauty
“Jennifer is one of the most agile innovators and entrepreneurs I’ve ever known. Her ideas are differentiating, and her ability to mobilize teams and generate marketing and PR is stunning. I can’t wait to see what brilliance lies ahead!”

Amy Nobile
Founder of Love, Amy
“Jennifer’s unparalleled dedication to any project she is working on truly makes her a standout. Her passion for cultivating relationships is genuine and allows her to create teams that are both effective and dynamic. A true entrepreneur, Jennifer exhibits grace and tenacity at every turn. Her professionalism has helped me create highly acclaimed social and corporate events that are sustainable, impactful, and memorable.”

Jenny Flax
Founder of Piece of Cake Events
“I have known Jennifer for more than 20 years. She is not only a powerhouse in the business world, but her heart shines through in everything she does. Her resilience and determination are truly inspiring, demonstrating that kindness and toughness can go hand in hand. She navigates challenges with a unique combination of grace and grit that makes her both a great entrepreneur and an inspiration for others.”

Keli Whitlock
Partner at Ruby

“Jennifer is one of the most agile innovators and entrepreneurs I’ve ever known. Her ideas are differentiating, and her ability to mobilize teams and generate marketing and PR is stunning. I can’t wait to see what brilliance lies ahead!”