Empowering Tomorrow's Retail Innovators

Drawing from her extensive experience founding Maiden America, one of the pioneering e-commerce marketplaces, Jennifer researched, wrote, and planned the curriculum, reflecting her deep understanding of the e-commerce landscape. As the youngest adjunct professor at the Fashion Institute of Technology (FIT), Jennifer brought her knowledge of product merchandising and engaging marketing campaigns to the classroom with FIT’s first "Merchandising for E-Commerce'' course. Throughout the course, she shared the insights she’d garnered from articulating the stories of over 60 emerging American designers. Her ability to curate compelling narratives and navigate the e-commerce realm at a time when luxury brands had yet to embrace online platforms was instrumental in shaping the course and empowering students to navigate the evolving digital landscape with confidence and expertise.